Darius E.A. Reid
Darius E.A. Reid
Co-founder | Reid & Bethea Group
An accomplished and forward-thinking leader, Darius E.A. Reid has achieved success in building high-performing teams, driving company growth, and overseeing the general management of commercial businesses over the course of two decades of professional experience. Most recently, he served as Vice President and General Manager at Whirlpool Corporation from 2023 to 2025, with a primary focus on the Home Depot part of the company. He made a significant impact there, growing Home Depot to one of Whirlpool’s top three vendors, being integral to the strategy and vision creation for Home Depot’s popular YouTube channel, and serving as the executive sponsor of the Whirlpool Young People Group and leading a team on accountability he established. In 2024, he was recognized as Marketing Partner of the Year for Home Depot.
Since joining Whirlpool in 2014, Mr. Reid has advanced from senior manager of sales, marketing, and product to senior merchandising leader, and subsequently served as Director of Sales, Marketing, and Operations from 2018 to 2021. As a testament to leading his team through the COVID-19 pandemic in New York and the Northeast, he was named the company’s 2020 Leader of the Year. He was then promoted to Senior Director of Strategy, Business Operations, Enablement, and Experience from 2021 to 2023. In the midst of these positions, he co-founded Reid & Bethea Group in 2021, through which he and his business partner utilize their combined experience in design, construction, project management, and business to build comfortable, inviting, sustainable, and energy-efficient homes throughout California.
Wielding a BBA in management from Texas Southern University, Mr. Reid launched his career at Stanley Black & Decker Inc., where he excelled as a sales development representative, sales and marketing specialist, a field marketing coordinator, and a national field product captain between 2006 and 2010. He then continued his success in the roles of development manager, market manager, and sales manager between 2010 and 2014. While growing at Whirlpool Corporation, he also bolstered his credentials by attaining an MBA from the Kellogg School of Management at Northwestern University in 2018, with which he has strived to help organizations grow, innovate, and compete at the highest level.
Looking toward the future, Mr. Reid plans to continue advancing to executive leadership positions and spend more time mentoring others in business. He aims to share the story of his journey to display how hard work, dedication, and discipline can pay off and accomplish seemingly impossible goals. To those aspiring to work in his industry, he emphasizes that they “can start from wherever they are in life and become who they want to be.”
Press Release
Marquis Who’s Who Honors Darius E.A. Reid for Expertise in Management
Darius E.A. Reid serves as vice president and general manager of Whirlpool Corporation
ST. JOSEPH, MI, July 29, 2024 — Darius E.A. Reid has been selected for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Building on nearly two decades of commercial business experience, Mr. Reid serves as the vice president and general manager of Whirlpool Corporation, with a particular focus on his company’s business relationship with Home Depot. He joined Whirlpool in 2014 as a senior manager of sales, marketing and product, before being promoted to senior manager of merchandising, director of sales, marketing and operations, senior director of operations, enablement and experience, and finally his current role. Mr. Reid has delivered impressive results, growing Home Depot to one of Whirlpool’s top two vendors and developing a distribution strategy to help ensure long-term growth. He supports the company’s health as the executive sponsor of the Whirlpool Young People Group and a change agent who drives ACCOUNTABILITY in all he focuses on.
Prior to starting with Whirlpool, Mr. Reid had a lengthy tenure with Stanley Black & Decker Inc., beginning as a retail specialist in 2006. Over the course of eight years with Stanley Black & Decker, he made great strides in his career, embracing positions of increasing responsibility, including sales and marketing specialist, field marketing coordinator, development manager and sales manager. Mr. Reid’s time with Stanley Black & Decker was marked by notable contributions, as signified by his receipt of the company’s Eagle Award for outstanding performance and leadership in 2013.
A solid academic background has bolstered Mr. Reid’s professional journey. He received a Bachelor of Business Administration from Texas Southern University in 2006. Committed to continued growth, Mr. Reid earned a Master of Business Administration from Northwestern University in 2018. He has completed certifications in business from the Jesse H. Jones Graduate School of Business, in Salesforce implementation, and as a green belt in Six Sigma from Whirlpool. Mr. Reid attributes his success to the support of his mother, his focus on constant self-improvement, and his ability to concentrate on the present rather than worrying about the future.
Beyond his primary vocation, Mr. Reid is dedicated to giving back to the community as a donor and volunteer with the United Way. He’s been awarded numerous accolades in recognition of his expertise, including being named Business Leader of the Year by Whirlpool in 2020 and 2019, Sales Leader of the Year by Whirlpool in 2015 and Vendor of the Year by Stanley Black & Decker in 2013. Mr. Reid is especially proud of his Leader of the Year distinction in 2020, as he worked hard that year to lead his team through the challenges of the COVID-19 pandemic.
Outside of his career, Mr. Reid is a classic car enthusiast and enjoys sports, cooking, gardening and travel. While continuing to work toward even greater executive leadership positions, he hopes to spend more time mentoring others in business. Mr. Reid aims to share the story of his journey to showcase how hard work, dedication and discipline can pay off and accomplish goals that seem impossible.
